About Genuine Morocco

About Us

Genuine Morocco offers personalized, boutique tours that embody the principles of sustainable travel, inviting you to experience Morocco in an authentic, thoughtful way. Whether you’re interested in short day trips to explore vibrant souks, scenic landscapes, or a full Morocco luxury trip with exclusive access to hidden gems, we curate each tour to meet your unique interests. Our private Morocco tours take you beyond the usual sights, combining visits to classical monuments with immersive experiences in contemporary culture.

Imagine a day adventure exploring the Marrakech deserts, where you’ll traverse stunning dunes and enjoy an unforgettable sunset over the Sahara. Or, for a hands-on experience, join one of our local cooking classes to learn the secrets of traditional Moroccan cuisine, taught by experienced chefs in an intimate setting. From bustling cities to tranquil oases, Genuine Morocco brings you closer to the heart of Moroccan culture, connecting you with local craftspeople, artists, and fascinating festivals that showcase the country’s creative soul.

At Genuine Morocco, our Morocco luxury tours go beyond typical itineraries to offer truly bespoke, private experiences. Each Morocco private tour is designed to give you an intimate look at authentic Morocco, where ancient traditions meet vibrant modern influences. We specialize in luxury tours Morocco, emphasizing local culture, sustainable travel practices, and special access to exclusive locations. Let us guide you on a journey that redefines luxury, with Genuine Morocco as your gateway to a meaningful, memorable Morocco luxury tour.

Our Team

Managing Director

Susan Brink

Susan moved into the travel business in mid-2019. ChasingStreetArt/Genuine Morocco was founded on the principle that traveling in a new culture is best when the classic monuments are melded with contemporary culture and experiences. She has traveled throughout the US, Southern Africa, MENA, and Europe. North Africa with its melding of the ancient and contemporary is one of her great travel interests.

Tours Director

Hicham Bouhalba

Born and raised in Ouarzazate, HB has spent over 15 years in the tourism and film business in Morocco. He knows Morocco intimately and enjoys helping our guests plan their Morocco journey and experience the real Morocco. He speaks fluent Arabic, French and English.

Our Approach to Sustainable Travel

We are committed to providing a Sustainable Travel Experience. Genuine Morocco provides a sustainable travel experience for travelers to Morocco and Tunisia. We take specific actions in three areas:

Economic Sustainability

Environmental Sustainability​

Social and Cultural Sustainability​

What Our Guests are Saying

“This trip exceeded expectations in so many ways. The people we met, the diversity of the country, all the wonderful experiences, our terrific local guides and our guide and driver, made this a memorable vacation. Genuine Morocco is a great company to work with. They have a wealth of knowledge about Morocco and provided us with a very personal and comprehensive experience.”

L.M.C.

Contact one of our Agents today to start planning your private luxury tour of Morocco.