Thoughts on Genuine Morocco




Experience the magic of Morocco with our Agafay Sunset Tour, a day trip offering breathtaking desert landscapes, a serene camel ride, and a stunning sunset over the Agafay Desert....


Experience a private day trip through the Atlas Mountains and four scenic valleys, where you'll explore breathtaking landscapes, traditional Berber villages, and local culture....


Explore the vibrant city of Casablanca with our specially curated tours, offering a perfect blend of modern attractions and historical landmarks to give you an unforgettable Moroccan experience....


Explore Rabat with Genuine Morocco's guided tours, where you can discover the city's historical landmarks, vibrant culture, and stunning architecture....


Experience a breathtaking day trip to Ouzoud Valley from Marrakech, featuring stunning waterfalls, lush landscapes, and a glimpse of traditional Berber villages....


Discover the stunning beauty of the Ourika Valley with a day trip from Marrakech, featuring lush landscapes, traditional Berber villages, and the refreshing Setti Fatma waterfalls....


Experience a captivating day trip from Marrakech to the coastal city of Essaouira, exploring its historic medina, vibrant port, and beautiful beaches....


Embark on a day trip from Marrakech to the UNESCO World Heritage site of Ait Ben Haddou, where you can explore ancient kasbahs and stunning landscapes....

Genuine Morocco

There are so many wonderful experiences travelers have told of discovering Street Art in unexpected places. If you have a special discovery or photo from one of our tours, contact us at if you would like to have it published here.

Another way to look at culture

When we travel for fun or are sent abroad to work, we can often feel at sea with little insight into the norms and values of the culture in which we find ourselves. Many of us have tried to understand a different culture through books, cultural guides and tours. Genuine Morocco suggests an additional approach, that of being guided specifically though the Street Art in a region. I recently returned from Morocco where I spent 2 weeks immersed in looking for and at street art. As opposed to other means of learning I found the importance of the support of sports teams in everyday life, multiple depictions of COVID related messages, differences in expectations of men and women and the importance of the role of the monarchy.

At Genuine Morocco we work to bring you a different approach to cultural understanding through boutique on the ground tours and directions for discovering street art on your own. Our first adventures are in Morocco, and in Cape Town SA. As an example below is a brief overview of what Street Art in Marrakech means.

The street art in Marrakech was marked by a certain number of cultural and religious restrictions, that made it for many years frowned upon by most of the people in Marrakech. The beginning was simple graffiti and tagging that could be seen in newer neighborhoods. The real development of this art began to be seen in 2006 with the local soccer team fans that wanted to express their dissatisfaction with the club’s results. Dozens of wall paintings started to infest Marrakech streets with the signature of these fans that called themselves – The Crazy Boys.

In 2016 the Marrakech Biennale served to move the art form forward with some monumental works. In 2012, the German street artist, Hendrik Beikrich, who was interested in painting portraits of Moroccan faces, placed a huge portrait of Aziz in a very busy street in Marrakech, this portrait became a landmark in the city.

Other major murals have followed. A huge wall painting was made in Lycée Tarik Ibn Ziad by two French artists. It depicts the influence of computer games on student life and overlooks a soccer field at the school. The last two years have known a boom in the expression of the Marrakech life experience through Redouane painting in Ferane Ettrab, and another paying homage to those that were in the front line in the fight against Coronavirus.

Let’s chase some street art in Morocco.

See you in Marrakech!

– Susan

What Our Guests are Saying

“I can’t say enough good things about Morocco and the wonderful experience I just had touring the country with Genuine Morocco. The vibrant culture, outstanding cuisine, beautiful landscapes, dazzling crafts, and kind people were on full display throughout my 10-day journey. Highly recommend this trip!”